Write Actions, Not Abstractions
Abstract language hides the work. It talks around action instead of guiding it. In technical...
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Stop Over ‘ing’
Words ending in ing are not wrong, but they often weaken writing when used too much. They blur the...
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Articles Aren’t Optional
Articles look small, almost invisible at a glance, which is why teams often drop them when they...
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Build Understanding Step by Step
When documentation, onboarding flows, or UI text overload people with detail, they freeze. When...
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Say When Before What
Condition first sounds simple, but it changes how users move through your product. When...
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One Task, Once Sentence
One task per sentence sounds simple, but it changes everything. When instructions pack multiple...
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